About Tealive

Tealive is a Malaysian bubble tea brand with over 800 outlets across the region. Stores are located in shopping malls, shopfronts, transport hubs and petrol stations, serving a high volume of daily walk in customers. The brand operates in multiple markets and runs frequent product launches and promotions, which creates steady and sometimes intense demand on its digital channels. Earlier this year, Tealive also entered the Singapore market, and as Agmo we are pleased to see a long standing partner growing closer to customers in our home base.

Tealive mobile app at a glance

The Tealive mobile app is available on both iOS and Android. It has recorded more than two million downloads across both platforms and is used by customers for daily transactions rather than one time campaigns.

From a user point of view, the app brings several functions into a single experience:

• Store locator and outlet selection

• Ordering for delivery and self pick up

• In app payments

• Loyalty points earning and redemption

• Access to vouchers and member promotions

This combination of features allows Tealive to serve three main objectives:

1. Make ordering faster and more predictable for customers.

2. Create a structured loyalty programme that rewards repeat visits.

3. Provide a digital channel that Tealive can use for future campaigns, partnerships and menu features.

Handling real world volume

One of the most important aspects of Tealive’s app is its exposure to real world volume.

Tealive’s drinks are priced for everyday consumption. Promotions, limited time flavours and seasonal campaigns can trigger sudden surges in demand. When that happens, the app does not simply receive more page views, it receives more orders, more payments and more loyalty updates, all at once and across many outlets.

The app and its backend services had to be able to cope with peaks in usage without becoming unresponsive. Monitoring and optimisation were not treated as an afterthought. Instead, they were part of the ongoing work, especially around busy periods when marketing campaigns went live.

The team also had to consider the variety of devices in use. Tealive’s customers are not limited to the latest flagship smartphones on fast networks. The app had to function acceptably on mid range devices and under less than ideal connectivity. That influenced choices around screen design, image sizes and background processes.

Working with hundreds of outlets

Another practical aspect of the project is the number of physical locations involved.

With more than 800 outlets, the information presented in the app must reflect local realities. Opening hours, available items and promotions can differ by store or by market. When Tealive makes a change, the app must either update itself automatically or be easy for the operations team to manage through backend tools.

Agmo worked with Tealive to integrate the app with the brand’s existing systems, so that data remained consistent. The goal was to avoid situations where customers see one picture in the app but encounter another at the counter. This required careful work on data structures and synchronisation rather than purely front end design.

Ongoing improvements, not a one off launch

The Tealive app is not a static product. As the brand experiments with new campaigns, partnerships and operational approaches, the app evolves as well.

Agmo supports this by providing continuous development and maintenance. New features are added, existing flows are refined and technical updates are made to keep up with platform changes. The team pays attention to how customers actually use the app and shares insights with Tealive so that future iterations are grounded in real behaviour rather than assumptions.

This long term view is important. For a brand of Tealive’s size, the app has become part of the everyday business, not simply a marketing initiative that runs for a few months and then fades away.

Closing reflection

Tealive’s mobile app is a straightforward product on the surface: customers order drinks, pay and collect rewards. In practice it is part of the core operation of a regional brand that runs hundreds of outlets and constant campaigns. When the app works, stores clear queues faster, promotions convert and loyalty data stays accurate. When it fails, the impact appears immediately in lost orders and frustrated customers.

That distinction matters for any organisation in Singapore that is planning a loyalty app, ordering platform or similar consumer product. The real risk is not whether the screens look modern. It is whether the system can cope with real customers at scale and still remain reliable for operations, finance and marketing.

Agmo’s work with Tealive shows that these questions have already been tested in production, with a live regional brand and everyday users. For Singapore clients, you are not asking a team to learn consumer scale for the first time. You are starting from experience that has already been proven under daily use.